Meet Cassie

Meet Cassie: accounting questions, answered simply

We’ve always believed that good accountants should do more than give you numbers.

They should help you understand them.

And they should be there when you have those everyday questions that crop up when you’re running a business.

So, meet Cassie.

Cassie is our new virtual finance guide and the face of Ask Cassie, our growing online library of straightforward answers to the accounting, tax and business finance questions we’re regularly asked.

Why have we created Ask Cassie?

There’s certainly no shortage of accounting information online.

The problem is knowing what’s relevant, what’s up to date and, sometimes, what on earth it actually means.

Search for a relatively simple tax or accounting question and you can quickly find yourself disappearing down a rabbit hole of technical terminology.

We wanted to do something different.

Ask Cassie is designed to give business owners a clear starting point.

No unnecessary jargon. No pages of technical explanation when a straightforward answer will do. Just practical information written in a way that makes sense.

And Cassie doesn't just answer questions about CASS

That was important to us.

Of course, you can ask questions about working with CASS, our services, Xero and how we support our clients.

But Ask Cassie goes much further than that.

You’ll find answers covering areas such as VAT, bookkeeping, payroll, limited companies, Corporation Tax, Self Assessment, Making Tax Digital, Xero, expenses and other questions that come with running a business.

So, whether you're wondering “What is the current VAT registration threshold?”, “Do I need to register for VAT?”, “What can I claim as a business expense?” or simply want to understand an accounting term you've come across, Ask Cassie is a good place to start.

Useful information. Backed by real people.

Although Cassie might be virtual, the knowledge behind her isn't left to AI to decide.

The content within Ask Cassie is built and reviewed by the CASS team, with answers reviewed by Paul Barnes, Founder of Cloud Accounting Support Services.

That matters.

Accounting and tax information changes, and context matters too. We want Ask Cassie to be genuinely useful while recognising that a general answer on a website can never replace advice based on your particular circumstances.

Part of doing accounting differently

Ask Cassie isn't about replacing conversations with accountants.

Quite the opposite.

It’s about making good information easier to access, helping business owners understand the basics and allowing the conversations we have together to focus on the things that really matter to their business.

Because we don't believe accounting should just be about accounts, tax returns and telling you what happened last year.

It should help you understand what’s happening now and make better-informed decisions about what comes next.

That's what we mean by Giving You More Than Numbers.

So, if you have an accounting, tax or business finance question, there’s now somewhere you can start.

Ask Cassie.