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Financial Reports That Help You Make Better Business Decisions

CASS provides clear Financial Reports and management accounts for growing businesses across Tamworth, Staffordshire, the West Midlands and throughout the UK.

We turn accurate accounting information into a practical view of your performance, helping you understand profitability, cash, margins and the areas that need your attention.

Do you understand how your business is really performing?

Year-end accounts tell you what happened after the year has finished. By then, the opportunity to correct a problem or respond to a change may have passed.

Financial Reports give you useful information throughout the year. They help you see what is working, what is changing and where action may be needed.

A report on its own, however, is not enough. We explain what the figures mean, highlight the issues worth discussing and help you identify what should happen next.

Signs you may need better Financial Reports

You may benefit from regular Financial Reports if:

  • You only find out how the business performed when the year-end accounts arrive.
  • You cannot easily explain changes in profit or cash.
  • Your turnover is increasing but you are unsure whether profitability is improving.
  • You do not know which products, services, customers or projects make the strongest contribution.
  • Reports from Xero are available, but you do not fully trust or understand them.
  • Recruitment, pricing and investment decisions are being made mainly on instinct.
  • Different people are working from different versions of the numbers.
  • You want clearer information for directors, lenders or other stakeholders.

What's Included

The content and frequency of your reports will be tailored to your business. Depending on what you need, they may include:

Monthly or quarterly management accounts
Profit and loss reporting
Balance sheet reporting
A clear view of cash and working capital
Gross and net profit margin analysis
Budget-versus-actual comparisons
Comparisons with earlier periods
Relevant key performance indicators
Commentary explaining significant movements
Reporting by department, product, service or project where the underlying records support it
A regular review with the CASS team
Board-ready or lender-ready information where required

What will you receive?

You will receive more than a standard set of reports.

We will draw your attention to the information that matters, explain changes in plain English and help you understand the questions raised by the figures.

That might include:

  • Why profit has changed despite an increase in sales.
  • Whether margins are being maintained.
  • Why cash is moving differently from reported profit.
  • Whether overheads are growing faster than the business.
  • Which activities are producing the strongest return.
  • Whether actual performance remains consistent with your plans.

The aim is to give you information you can use, not another report to file away.

What decisions can Financial Reports support?

Reliable and timely reporting can help you make more informed decisions about:

  • Recruitment and team capacity.
  • Pricing and margins.
  • Business expenditure.
  • Investment in equipment, premises or systems.
  • Cash management.
  • Targets and budgets.
  • Funding requirements.
  • Underperforming products, services or areas of the business.

Financial Reports do not make the decision for you. They give you a stronger basis on which to make it.

How often are reports prepared?

Most businesses choose monthly reporting because it allows problems and opportunities to be identified promptly. Quarterly reporting may be suitable where the business is less complex or does not need the same level of regular oversight.

We will agree the frequency and reporting timetable with you. The records must be accurate and up to date before meaningful reports can be produced.

Who It's For

Our Financial Reports service is designed for owners and directors who want a clearer understanding of their business throughout the year. It is particularly relevant to growing businesses that:

  • Have moved beyond basic bookkeeping.
  • Need more than annual accounts and compliance.
  • Want to understand performance before making important decisions.
  • Have several services, products, projects or income streams.
  • Need reliable information for directors, lenders or investors.
  • Want their accountant to explain the numbers rather than simply produce them.

How is this different from Strategic Planning and Insights?

Financial Reports concentrate on where the business stands now and how it has performed.

Strategic Planning and Insights use that information to look ahead through budgets, forecasts, targets and different scenarios.

Good planning starts with reliable information, which is why the two services often work together.

Related service: Strategic Planning and Insights

How is this different from an outsourced finance department?

Financial Reports are one part of a finance function.

Our Outsourced Finance and Virtual FD service can take responsibility for a much broader range of work, from day-to-day bookkeeping and payroll through to reporting, cash management and senior financial support.

Related service: Outsourced Finance and Virtual FD

Why Choose CASS?

CASS is a Xero Platinum Partner and a 100% Xero practice. We use accurate, current accounting information to help business owners understand what is happening beneath the headline figures. We do not simply send reports and leave you to interpret them. We talk you through the information, answer your questions and focus on what it means for the business. This reflects the first principle in Paul Barnes' book, The Three Pillars of Smart Finance: turning accounting into insight. CASS is based in Amington, Tamworth and supports businesses across Staffordshire and the West Midlands, as well as businesses throughout the UK remotely.

Frequently Asked Questions

Management accounts are regular internal accounts produced during the financial year. Financial Reports is the CASS service that brings those accounts together with relevant performance measures, commentary and a conversation about what the figures mean.

Year-end accounts satisfy statutory and tax requirements and record a period that has already ended. Financial Reports are produced during the year so you can use the information while there is still time to act.

Yes. The purpose is to help you understand the information, not simply send you a collection of reports. We will highlight important movements, explain what may be driving them and discuss the questions they raise.

The bookkeeping must first be brought up to date and checked. If your records need correcting, we will explain what is required before reliable reports can be produced.

They can where the accounting records contain enough accurate detail. We can discuss whether tracking categories, departments, projects or other reporting structures are needed within Xero.

They can show current performance, margins, cash and available capacity. If you need to model the future effect of recruitment, this would normally also involve Strategic Planning and Insights or cashflow forecasting.

No. CASS is based in Tamworth and supports businesses across Staffordshire and the West Midlands, but we also provide remote support to businesses throughout the UK.

The cost depends on the frequency, complexity and level of reporting and support required. Use our online pricing journey for an initial indication, followed by a Discovery Call so we can confirm what your business needs.

Pricing is tailored around your business and the services you need, so there is no standard price list. You can build an indicative price online in a few minutes on our Pricing page — pick the services you need, answer a few questions and see a figure straight away. It reflects the information you give us rather than being a guaranteed quotation: we verify the detail and confirm the price on a short Discovery Call and in your proposal. Some businesses and service combinations need that conversation before we can give a figure at all.

Yes. Most of our clients prefer a fixed monthly fee spread evenly across the year, so there are no surprise bills and you can budget with confidence. We agree the scope together and only revisit it if your needs genuinely change.

Yes — we're a Xero Platinum Partner and work in Xero every day. If you're not on Xero yet, we can handle the full migration and training for you so the switch is completely painless.

Not at all. You can switch to CASS at any point in your financial year. We'll take care of the professional handover with your previous accountant and make the transition smooth and stress-free.
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Understand the story behind your numbers

If you are receiving accounts but still do not have a clear view of how the business is performing, request a Discovery Call. We will discuss the information you currently receive, what is missing and how CASS could give you a clearer picture.

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What our clients say on Google

4.7 out of 5 · 48 reviews

Paul, Ali and the team are simply amazing. Every time I ask for help, someone comes back to me straight away, and I always feel supported. They take the stress out of accounts, explain things in a way I understand, and genuinely care about helping me get it right. Having an accountant like Paul gives me complete peace of mind, and that’s priceless when you’re running a business and wearing lots of hats.

Louise McCarthy

6 months ago

Being new to creating a business, I went to CASS on recommendation and they lived up to that support and more. Paul spent time talking me through all the different stages, helping navigate the additional software and available or quick to respond to my many queries. The wider team with Ali and co, have continued to be great. Would highly recommend anyone using CASS, certainly as a new business from my perspective they have been brilliant

Richard Fisher

a year ago

Paul and all the team at CASS are extremely knowledgeable and supportive with no question being any trouble to them. They've really helped us to structure our business and lay down great foundations for growth and have also given us so much time back to be able to concentrate on what we do best as they are the best at what they do. Would highly recommend.

Patricia Whan-Hatfield

a year ago

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