Financial Reports That Help You Make Better Business Decisions
CASS provides clear Financial Reports and management accounts for growing businesses across Tamworth, Staffordshire, the West Midlands and throughout the UK.
We turn accurate accounting information into a practical view of your performance, helping you understand profitability, cash, margins and the areas that need your attention.
Do you understand how your business is really performing?
Year-end accounts tell you what happened after the year has finished. By then, the opportunity to correct a problem or respond to a change may have passed.
Financial Reports give you useful information throughout the year. They help you see what is working, what is changing and where action may be needed.
A report on its own, however, is not enough. We explain what the figures mean, highlight the issues worth discussing and help you identify what should happen next.
Signs you may need better Financial Reports
You may benefit from regular Financial Reports if:
- You only find out how the business performed when the year-end accounts arrive.
- You cannot easily explain changes in profit or cash.
- Your turnover is increasing but you are unsure whether profitability is improving.
- You do not know which products, services, customers or projects make the strongest contribution.
- Reports from Xero are available, but you do not fully trust or understand them.
- Recruitment, pricing and investment decisions are being made mainly on instinct.
- Different people are working from different versions of the numbers.
- You want clearer information for directors, lenders or other stakeholders.
What's Included
The content and frequency of your reports will be tailored to your business. Depending on what you need, they may include:
What will you receive?
You will receive more than a standard set of reports.
We will draw your attention to the information that matters, explain changes in plain English and help you understand the questions raised by the figures.
That might include:
- Why profit has changed despite an increase in sales.
- Whether margins are being maintained.
- Why cash is moving differently from reported profit.
- Whether overheads are growing faster than the business.
- Which activities are producing the strongest return.
- Whether actual performance remains consistent with your plans.
The aim is to give you information you can use, not another report to file away.
What decisions can Financial Reports support?
Reliable and timely reporting can help you make more informed decisions about:
- Recruitment and team capacity.
- Pricing and margins.
- Business expenditure.
- Investment in equipment, premises or systems.
- Cash management.
- Targets and budgets.
- Funding requirements.
- Underperforming products, services or areas of the business.
Financial Reports do not make the decision for you. They give you a stronger basis on which to make it.
How often are reports prepared?
Most businesses choose monthly reporting because it allows problems and opportunities to be identified promptly. Quarterly reporting may be suitable where the business is less complex or does not need the same level of regular oversight.
We will agree the frequency and reporting timetable with you. The records must be accurate and up to date before meaningful reports can be produced.
Who It's For
Our Financial Reports service is designed for owners and directors who want a clearer understanding of their business throughout the year. It is particularly relevant to growing businesses that:
- Have moved beyond basic bookkeeping.
- Need more than annual accounts and compliance.
- Want to understand performance before making important decisions.
- Have several services, products, projects or income streams.
- Need reliable information for directors, lenders or investors.
- Want their accountant to explain the numbers rather than simply produce them.
How is this different from Strategic Planning and Insights?
Financial Reports concentrate on where the business stands now and how it has performed.
Strategic Planning and Insights use that information to look ahead through budgets, forecasts, targets and different scenarios.
Good planning starts with reliable information, which is why the two services often work together.
Related service: Strategic Planning and InsightsHow is this different from an outsourced finance department?
Financial Reports are one part of a finance function.
Our Outsourced Finance and Virtual FD service can take responsibility for a much broader range of work, from day-to-day bookkeeping and payroll through to reporting, cash management and senior financial support.
Related service: Outsourced Finance and Virtual FDWhy Choose CASS?
CASS is a Xero Platinum Partner and a 100% Xero practice. We use accurate, current accounting information to help business owners understand what is happening beneath the headline figures. We do not simply send reports and leave you to interpret them. We talk you through the information, answer your questions and focus on what it means for the business. This reflects the first principle in Paul Barnes' book, The Three Pillars of Smart Finance: turning accounting into insight. CASS is based in Amington, Tamworth and supports businesses across Staffordshire and the West Midlands, as well as businesses throughout the UK remotely.
Frequently Asked Questions
Related guidance
- What's the difference between management accounts and year-end accounts?
- How often should I look at management accounts?
- Can you prepare management accounts?
- Can you help improve my profitability?
- What are management accounts?
- What financial reports should a growing business review every month?
- Why is profit different from cash?
More on financial reports, answered
How often should I look at my management accounts?
Monthly for most businesses, and within a few weeks of the month ending — late figures are history, not management information. Quarterly can be enough if the business is stable and predictable, but if cash is tight or growing quickly, monthly is the minimum.
Read the answerCan you help improve my profitability?
Yes. We can review margins, pricing, overheads and performance trends to identify where profit may be improved.
Read the answerCan you help me plan for buying equipment?
Yes. We can help you understand your financial position, prepare cash-flow forecasts and financial models, and prepare financial information for a lender. We can model purchase, lease and finance options side by side and show the effect on cash flow and profitability, and introduce you to a specialist adviser where appropriate, explaining our role and any referral arrangement first. Investment, pension product and other specialist recommendations should come from an adviser authorised for that work, and finance approval and outcomes cannot be guaranteed.
Read the answerCan you help me plan for growth?
Yes. We can model the likely impact of new staff, equipment, premises, pricing changes and other growth decisions before you commit.
Read the answerCan you help me prepare a business forecast?
Yes. We can prepare cash flow and profit forecasts to support planning, funding applications and decision-making.
Read the answer
Understand the story behind your numbers
If you are receiving accounts but still do not have a clear view of how the business is performing, request a Discovery Call. We will discuss the information you currently receive, what is missing and how CASS could give you a clearer picture.
What our clients say on Google
Paul, Ali and the team are simply amazing. Every time I ask for help, someone comes back to me straight away, and I always feel supported. They take the stress out of accounts, explain things in a way I understand, and genuinely care about helping me get it right. Having an accountant like Paul gives me complete peace of mind, and that’s priceless when you’re running a business and wearing lots of hats.
Louise McCarthy
6 months ago
Being new to creating a business, I went to CASS on recommendation and they lived up to that support and more. Paul spent time talking me through all the different stages, helping navigate the additional software and available or quick to respond to my many queries. The wider team with Ali and co, have continued to be great. Would highly recommend anyone using CASS, certainly as a new business from my perspective they have been brilliant
Richard Fisher
a year ago
Paul and all the team at CASS are extremely knowledgeable and supportive with no question being any trouble to them. They've really helped us to structure our business and lay down great foundations for growth and have also given us so much time back to be able to concentrate on what we do best as they are the best at what they do. Would highly recommend.
Patricia Whan-Hatfield
a year ago
