Back to blogGeneral

Supporting grassroots talent: why CASS backed A.R.T.S. theatre school

The CASS Team 22 July 2026 3 min read
The acrobatics squad at A.R.T.S. (All Round Theatre School)

At Cloud Accounting Support Services, we believe that being a good business means being a good neighbour. That is why, alongside supporting our clients to run their finances with clarity and confidence, we also look for opportunities to invest in the communities around us.

Our latest community contribution is one that genuinely put a smile on our faces: a sponsorship contribution towards the brand new tracksuits for the acrobatics squad at A.R.T.S. (All Round Theatre School).

About A.R.T.S.

A.R.T.S. is a professional yet welcoming performing arts school based in the West Midlands, with classes running at Curdworth Village Hall and Four Oaks Baptist Church in Sutton Coldfield. Founded and led by principal Lorraine, the school offers training in musical theatre, dance (modern, jazz, ballet, tap, lyrical, acrobatics), and more, welcoming students of all abilities from preschool age upwards.

The school has built a strong reputation for nurturing young talent in a fun, supportive environment. Their recent sold-out run of Matilda Jr is just one example of the ambition and energy that runs through everything they do.

A small contribution, a big impact

We did not fund the entire cost of the tracksuits: that feels important to say. But we were proud to contribute towards them, and seeing the finished result made it completely worthwhile. The squad looked incredible, and the CASS branding featured on the front of each jacket is something we are genuinely proud to be associated with.

"We will be wearing our new track suits for our upcoming theatre shows, as well as a couple of summer things in Middleton and Tamworth. To be honest, I don’t think the girls want to ever take them off! ."

Lorraine Johnson, Principal, A.R.T.S. (All Round Theatre School)

"We are not a big business with a corporate giving budget. We are a small team that genuinely cares about the communities our clients are part of. When we heard about A.R.T.S. and the work Lorraine is doing to give young people a brilliant start, it was an easy decision. Seeing those photos of the squad in their new tracksuits, with the CASS logo on the front, honestly made our day. That is exactly why we do it."

Paul Barnes, Director, Cloud Accounting Support Services (CASS)

Part of a wider commitment

This is not the first time CASS has supported grassroots organisations for young people. We have previously contributed to local football and boxing initiatives, and each time the reasoning is the same: small businesses have a real opportunity to make a difference at a local level, and we think it is worth doing.

We are not a large corporation with a CSR department. We are a values-led business that cares about the communities our clients live and work in. Supporting organisations like A.R.T.S. is simply an extension of that.

And if you are a small business owner who wants to talk through how your accounts can give you the headroom to invest in things that matter, that is exactly what we are here for.

Get in touch with Team CASS.

Need help with this?

Every business is different — tell us about yours and we'll recommend the support that's right for you.

Let's Talk